Exploring the New Science of Memetics
Now available in paperback, this bestselling book presents a new framework for understanding the dynamic forces at work in human affairs – not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques. Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace.
Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins’ concept of ‘memes’ and Clare W. Graves’s ‘Levels of Existence Theory’ to lay out a very specific toolkit for managing the deepest differences in people. The authors’ concept of MEMES represents a new element in the ‘Science of Memetics’ and why ideas resonate or not. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptons, any bright, curious human being can begin, quite simply, to change their world.
Signed by Author In good Condition, has some light wear on the outside. Mostly around edges and corners, including a crease on front cover on the bottom corner. Inside front cover page has author’s signature and an old price written on top right corner of page. The Rest of the pages are clean and crisp with no writing, no markings.